Rosé has evolved into the most clichéd of beverages: it’s a drive-thru, a pool party, a hashtag. At the same time, it's become one of the most powerful forces in the beverage category. It’s now a third channel of revenue for wine makers, retailers, and distributors, elbowing its way alongside the traditional categories of red and white.
Read MoreThe Amish farmer stepped into the backseat of the car and placed an old, slightly dusty black briefcase on his lap. “Nice briefcase,” I told him.
“Everyone notices it,” he laughed.