Rosé has evolved into the most clichéd of beverages: it’s a drive-thru, a pool party, a hashtag. At the same time, it's become one of the most powerful forces in the beverage category. It’s now a third channel of revenue for wine makers, retailers, and distributors, elbowing its way alongside the traditional categories of red and white.
Read MoreWine is usually a fun topic, but in the Golden State, the fourth-largest wine-producing region in the world, it’s also big business: 85 percent of domestic wine comes from over 600,000 acres of grapes grown in California. Operating at this scale means the wine business must also consider land stewardship. Two of the state’s biggest and best-known wine counties—the neighboring communities of Napa, which has more vintners, and Sonoma, which has more growers—are both working toward achieving goals of 100 percent sustainability within the next few years.
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