The cofounder and CEO of Eat Just and Good Meat is embattled yet again. He’s got advice for his younger self—and everyone else in alternative proteins.
He’s certainly war-scarred from his efforts to mainstream first plant-based replacements for mayonnaise, then eggs, and more recently cultivated meat from chicken cells.
Read MoreCell-cultivated meat may appear to be proceeding ever closer to being on sale in the United States, but production, cost, and formulation issues are still bedeviling the one-time disruptors.
This month, the USDA approved labeling of the food once called lab-grown meat. In quick succession the regulatory agency granted Eat Just and then Upside Foods approval of what the startups could call their product. The verdict: cell-cultivated meat.
Read MoreOne of the Bay Area’s leading food-tech companies just inked a deal to manufacture the world’s largest known bioreactors for growing meat from cells. Ten of them.
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