The cofounder and CEO of Eat Just and Good Meat is embattled yet again. He’s got advice for his younger self—and everyone else in alternative proteins.
He’s certainly war-scarred from his efforts to mainstream first plant-based replacements for mayonnaise, then eggs, and more recently cultivated meat from chicken cells.
Read MoreOn a recent Monday morning in a Shanghai conference room, four executives from a major Chinese food producer and distributor sat socially distanced from one another, pulled down their masks, and tried some fake eggs. In a makeshift basement office in San Francisco, 15 hours behind, Josh Tetrick, the chief executive officer of egg-substitute maker Eat Just Inc., watched via Zoom.
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