“The food movement needs money,” announced Shen Tong to hundreds of attendees at last weekend’s TedX Manhattan. He paused, thanked the crowd, and pretended to walk off the stage as if to end his talk there. “That’s probably the shortest TED talk you’ll ever hear,” he said. Virtually everyone at the one-day conference clapped and cheered at the investor and Food-X founder’s point (and it wasn’t the end of his talk). And while the food movement does need investment, it’s not as simple as writing a check.

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