The Guardian — Articles — Larissa Zimberoff

In 2010, just prior to the 7.0 magnitude earthquake that hit Haiti, American shoe and apparel company announced it would plant 5m trees on the widely deforested and impoverished island. After the earthquake hit, Timberland’s then CEO, Jeff Swartz, visited the country and was faced with two options: pivot to support the massive earthquake recovery, or keep the focus on planting trees.

The GuardianLarissa ZimberoffJune 15, 2016CGI, Clinton Global Initiative, Haiti, Hugh Locke, Kombit, Timberland, farming, smallholder farms, sustainable business