Posts in Forbes
Follow Your Heart: Savvy Vegan Businessman

The founders of Follow Your Heart are now in their 70s. Their first product, in the 1970s, was Vegenaise, an eggless mayo. Since then the company has survived a bitter partnership dispute and the loss of its biggest client, Trader Joe’s, which once accounted for almost 20% of revenue. The company owns a 104,000-square-foot solar-powered headquarters and production facility in Chatsworth, Calif. and expects $50 million in revenue this year–but its world has changed.

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